2025
Lumen Skincare
Beauty & Wellness
Lumen Skincare blends clean ingredients with modern science, and they needed a digital identity that felt as soft, luminous, and premium as their products. We shaped a calming, high-end experience built around clarity and ritual.
/01 overview
Lumen Skincare blends clean ingredients with modern science, and they needed a digital identity that felt as soft, luminous, and premium as their products. We shaped a calming, high-end experience built around clarity and ritual.
Lumen Skincare blends clean ingredients with modern science, and they needed a digital identity that felt as soft, luminous, and premium as their products. We shaped a calming, high-end experience built around clarity and ritual.
/02 scope of work
Visual identity refresh
Product storytelling system
E-commerce experience
Ingredient highlights + routines
Photography direction
UX writing + microcopy
/03 challenge
The existing website lacked emotional resonance and offered limited clarity around routines, ingredients, and product benefits. Users weren’t forming a connection with the brand’s values or scientific rigor.
/04 approach
We crafted a soft, light-driven aesthetic paired with generous spacing, smooth transitions, and educational content flows. The new structure helps users understand exactly what they need and why it works.
/05 result
Lumen’s digital presence feels more premium, memorable, and aligned with its clean-beauty philosophy. Product engagement increased as users explored deeper and converted with higher confidence.
increase in early sign-ups
%
boost in brand recall
%
faster user onboarding
%
This redesign reflects our belief in clarity, science, and care. The experience feels softer, more elevated, and fully aligned with the honesty and refinement behind every Lumen product.
Avery Bennett
